Mon 15 Aug 2011


TV viewing time on the rise claims Thinkbox research    


The amount of linear TV viewing has increased in the first half of 2011, research by the commercial TV organisation, Thinkbox, has found.The latest Broadcasters’ Audience Research Board (BARB) has said that the amount of time spent watching linear TV has increased with the average TV viewer watching 18 hours and 9 minutes of commercial TV a week.

This is an increase of 48 minutes a week on the same period, of January to July, last year.

Commercial TV was also 64% of audience viewing over the last six months, the research claimed, due to a number of factors, including the impact felt by the popularity of social media.

New technology, including digital recorders and HDTV have also enhanced the TV viewing experience, while the economy and weather have also played their part in driving up audience viewing hours.

Meanwhile, time-shifted viewing made up 9% of the UK’s TV consumption during the first half of 2011, up from 7.1% during the same time in 2010.

As a result of this increase in viewing, the number of TV adverts being viewed has also increased by 4.7% on the previous year, with the average viewer watching 47 adverts a day.

Lindsey Clay, Thinkbox’s managing director, commented: “We’ve been saying for a while that linear TV viewing couldn’t keep breaking records forever and that it had to stabilise at some point. It appears that this is now happening – although, within this, commercial TV is still growing a little, which is great news for advertisers and a testament to the choice and quality it offers.  On-demand TV is expanding total TV by adding to this stable linear base.

“What is clear is that every new technology that joins TV – from connected TV sets to social media – is making it even more enjoyable for viewers and even more effective for advertisers.”




DBS and York College


Students studying the Foundation Degree in Internet and Business Technologies at York College have created a website for DBS York Ltd., a Home Entertainments, Plasma & LCD repair company at Clifton Moor, as part of a module on their higher education course.

Richard Hind, tutor of IT and Computing at York College comments: "The Professional Project module is the culmination of two years study on the Foundation Degree in Internet and Business Technologies and draws together the knowledge and skills the students have gained during their studies. It is an opportunity for them to design, build, deliver and above all, manage a real project for a business client using industry standard tools and techniques such as Microsoft Project and PRINCE2. We are very proud of the quality of the projects that our students deliver and would welcome small IT projects from local organisations, which could run from January to May


David Binelli, Owner and Director of DBS York Ltd. and DBS Service Centre Ltd. (based in Newcastle), comments: "We made initial contact with York College via a link with the Chamber of Commerce.  We wanted to produce a website and the Foundation Degree students were able to create one for us as an ongoing project.  The website evolved through discussions with the students, which provided an excellent learning

experience for them, and we are delighted with the end result.  We intend to maintain a link with the College so that we can develop the website further, for instance we are talking about producing a phone App in the future."

Other projects completed by two further groups on the Foundation Degree are an in-house training system for Great Rail Journeys in York and a virtual learning environment system at Millthorpe School.